Overview

We were hired to produce a commercial for LipSips, an innovative straw product designed to combat lip wrinkles and maintain natural beauty. Our objective was to create a visually striking and persuasive advertisement that would effectively communicate the product's unique benefits. Utilizing a model and shooting with a Blackmagic 4K cinema camera, we aimed to create high-quality content tailored for social media platforms.

Challenges & Approach

One of the primary challenges was to convey the effectiveness and elegance of LipSips within a short commercial format. To achieve this, we focused on capturing close-up shots that highlighted the product's design and its application. We collaborated closely with the model to ensure that the demonstration of the product was both natural and engaging.

The result

The LipSips commercial featured beautiful succinct clips that successfully showcased the product. The commercial was well-received on social media platforms, driving over 10,000 website clicks and significantly boosting brand awareness. This project underscored our ability to create impactful advertising content that resonates with audiences and achieves business goals.